“Every day is a journey, and the journey itself is home.”
Originally named Old Fredericksburg Road, South Lamar was once mostly commercial and industrial—but now every patch of land has been snapped up to serve the public and house the people. South Lamar anticipates your every need with day spas, hobby stores, cafes, hair salons, even a pet taxidermist. Lamar is home to Broken Spoke, a genuine honky tonk where celebrities Robert Plant and Vince Vaughn have been known to two-step. Aviary Decor is a wine bar with a European feel, housed inside a modern furniture mecca with jewelry and home accessories handpicked from local and global artists. Carry out slices from Mercury Pizza or order a 20-inch pie with inspired toppings like bacon, then chill out with farm-to-table ice creams at Lick. Of all the food trucks park along the strip, look for Lulu B's for traditional banh mi (Vietnamese sandwiches).