“The world is a book, and those who do not travel read only a page.”
Development of Beverly Hills began in the early 1900s, and the famous Beverly Hills Hotel was built in 1912. When celebrities such as Douglas Fairbanks and Mary Pickford began buying in Beverly Hills, the area became fashionable and exclusive. The most extravagant area is Rodeo Drive, where you will find upscale shopping, dining, and the Beverly Wilshire Hotel. Near the Beverly Center mall and Cedars-Sinai Hospital, businesses are slightly more moderately priced, although still stylish. But the most ageless star in Beverly Hills is the graceful City Hall, just off Santa Monica Boulevard.