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Serrano Hotel

2,301 reviews
+1 415-885-2500

Top Amenities

Free Wifi
Pets Allowed
Fitness Center
Airport Shuttle

Travelers With a Love for the Theater Stay at The Serrano Hotel

What Does a Serrano Hotel Room Include?

Standard rooms include a king, queen, or two double beds, a flat-screen television and stocked mini bar. Suites offer nearly twice as much space, with a sitting area, sofa-bed, and a second television. The Serrano Hotel also has a Wizard of Oz-themed suite with a spectacular view of San Francisco’s theater district.

What Amenities/Features are Available?

The Serrano Hotel has a 24-hour on-site fitness center, room service, and twice weekly complimentary wine tasting hours. A hotel “urban fee” covers Wi-Fi, daily newspapers, use of bicycles, town car service to the financial district during the week, unlimited local calls and faxes, a 10% discount at Jasper’s Corner Tap and Kitchen, and morning coffee and tea service in the lobby.

How much will a stay at the Serrano Hotel cost?

Standard room rates start in the mid-$300 per night range, while suite rates are $400 and up.

What’s There to Do Nearby?

The Serrano Hotel is two blocks west of Union Square. Catch a cable car to famous Chinatown or Fisherman’s Wharf. Located in San Francisco’s Theater District, guests are steps away from enjoying the city’s finest entertainment.

Are Pets Allowed at the Serrano Hotel?

The Serrano Hotel is pet-friendly and a 2015 Fido’s Favorite award winner. For an extra pet fee, guests will receive a dog bed and food and water bowls during their stay. Bottled water, treats, and plastic bags make walks around the city worry-free, and a comprehensive list of pet-related services make sure pets receive needed care.

What’s the Bottom Line?

This boutique hotel is perfect for theater buffs looking for a reasonably priced property near Union Square. Guests seeking a pet-friendly hotel in San Francisco enjoy the service and amenities available for their four-legged companions.

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Union Square
405 Taylor St
San Francisco, CA 94102
Rooms & Rates
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User Highlights
"Great restaurants in the area" "Superb location"
96% liked the proximity to sightseeing.
100% liked the proximity to shopping.
"Front desk staff was excellent" "Staff was amazing"
89% found the staff to be very friendly.
66% said the reception staff was ok.
"Rooms are clean and comfortable" "Clean bathrooms"
Only 69% said rooms were clean enough.
84% thought it was clean.
"Included internet" "Wi-fi good"
51% thought the wifi quality was ok.
88% thought it was a great value.
"Beautifully decorated lobby" "Elegant atmosphere"
72% criticized the unstylish hotel.
85% enjoyed the lobby entrance.
Value for money
"Had to pay to park car" "Restaurant overpriced"
88% thought it was a great value.
Breakfast prices were ok, according to 61%.
"Free morning coffee" "Great for breakfast"
Breakfast prices were ok, according to 61%.
"Minimal accommodations" "Old carpet"
78% said rooms were small.
Only 69% said rooms were clean enough.
"Amazing Jacuzzi tub"
"A/C did not work" "Tiny shampoo"
78% said rooms were small.
Beds were acceptable for 67%.

Good to know...

Rooms need regular maintenance
Pleasant entrance area
Hotel could use some updating
Rooms could be larger
Expert Reviews
A fun-and-games theme and free happy hours give the Hotel Serrano character, but they don't hide the fact that this boutique has few amenities.
Original architectural elements dot the colorful lobby, with its whimsically painted beams, high ceilings, large ornate fireplace, and dramatic colonnade.
Lonely Planet
The grand Spanish-revival lobby of the Serrano was completely redone in 2000 using original 1928 blueprints, with updated eye-popping jewel tones and Moroccan patterns.
You can request complimentary yoga kits from the front desk, then take a sauna in the free fitness center.
Hotel Information
Airport Shuttle
Bar or Lounge
Business Center
Fitness Center
Free Wifi
No Smoking
Pets Allowed
Spa or Sauna
From 3:00pm*must be 18 or older to check-in
Until 12:00pm
# of Rooms
  • Deposit: USD 50 per night
  • Resort Fee: USD 26.00 per accommodation, per night
  • Pet Deposit: USD 50 per stay
  • Internet Fee: USD 26 per night (rates may vary)
  • Breakfast Fee: USD 26 per person (approximately)
  • Airport Shuttle Fee: USD 16 per person
  • Parking Fee: USD 54.00 per night (in/out privileges)
  • Pet Fee: USD 50 per pet, per stay
Handicap Accessible
Wheelchair Accessible