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Serrano Hotel

2,364 reviews
+1 415-885-2500

Top Amenities

Free Wifi
Pets Allowed
Fitness Center

Travelers With a Love for the Theater Stay at The Serrano Hotel

What Does a Serrano Hotel Room Include?

Standard rooms include a king, queen, or two double beds, a flat-screen television and stocked mini bar. Suites offer nearly twice as much space, with a sitting area, sofa-bed, and a second television. The Serrano Hotel also has a Wizard of Oz-themed suite with a spectacular view of San Francisco’s theater district.

What Amenities/Features are Available?

The Serrano Hotel has a 24-hour on-site fitness center, room service, and twice weekly complimentary wine tasting hours. A hotel “urban fee” covers Wi-Fi, daily newspapers, use of bicycles, town car service to the financial district during the week, unlimited local calls and faxes, a 10% discount at Jasper’s Corner Tap and Kitchen, and morning coffee and tea service in the lobby.

How much will a stay at the Serrano Hotel cost?

Standard room rates start in the mid-$300 per night range, while suite rates are $400 and up.

What’s There to Do Nearby?

The Serrano Hotel is two blocks west of Union Square. Catch a cable car to famous Chinatown or Fisherman’s Wharf. Located in San Francisco’s Theater District, guests are steps away from enjoying the city’s finest entertainment.

Are Pets Allowed at the Serrano Hotel?

The Serrano Hotel is pet-friendly and a 2015 Fido’s Favorite award winner. For an extra pet fee, guests will receive a dog bed and food and water bowls during their stay. Bottled water, treats, and plastic bags make walks around the city worry-free, and a comprehensive list of pet-related services make sure pets receive needed care.

What’s the Bottom Line?

This boutique hotel is perfect for theater buffs looking for a reasonably priced property near Union Square. Guests seeking a pet-friendly hotel in San Francisco enjoy the service and amenities available for their four-legged companions.

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Union Square
405 Taylor St
San Francisco, CA 94102
Rooms & Rates
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User Highlights
"Excellent public transportation" "Great restaurants in the area"
97% liked the proximity to sightseeing.
Parking was ok, according to 51%.
"Staff was excellent" "Very friendly and welcoming staff"
90% found the staff to be very friendly.
73% said the reception staff was great.
"Everything was clean" "Carpet dusty"
70% said rooms were clean.
84% thought it was clean.
"Amazing jacuzzi tub"
"Excellent wifi" "Free Wifi"
58% said the wifi quality was bad.
"Beautifully decorated lobby" "Well appointed mini bar"
74% criticized the unstylish hotel.
83% enjoyed the lobby entrance.
Wellness Area
"Including spa" "Seedy massage"
For only 54%, the fitness area was satisfactory.
"Well appointed mini bar" "Minimal accommodations"
82% said rooms were small.
70% said rooms were clean.
Value for money
"Had to pay to park car" "Restaurant overpriced"
The price was too high for 90%.
57% said the breakfast was too expensive.
"Free morning coffee" "Great for breakfast"
57% said the breakfast was too expensive.
"Tiny shampoo" "Sheets felt cheap"
82% said rooms were small.
71% said the beds were comfortable.

Good to know...

Hotel could use some updating
Pleasant entrance area
Friendly service
Rooms could be larger
Expert Reviews
A fun-and-games theme and free happy hours give the Hotel Serrano character, but they don't hide the fact that this boutique has few amenities.
Original architectural elements dot the colorful lobby, with its whimsically painted beams, high ceilings, large ornate fireplace, and dramatic colonnade.
Lonely Planet
The grand Spanish-revival lobby of the Serrano was completely redone in 2000 using original 1928 blueprints, with updated eye-popping jewel tones and Moroccan patterns.
You can request complimentary yoga kits from the front desk, then take a sauna in the free fitness center.
Hotel Information
Bar or Lounge
Business Center
Fitness Center
Free Wifi
No Smoking
Pets Allowed
Spa or Sauna
From 3:00pm*must be 18 or older to check-in
Until 12:00pm
# of Rooms
  • Deposit: USD 50 per night
  • Resort Fee: USD 29.64 per accommodation, per night
  • Pet Fee: USD 50 per pet, per stay
  • Internet Fee: USD 26 per night (rates may vary)
  • Parking Fee: USD 54.00 per night (in/out privileges)
  • Pet Deposit: USD 50 per stay
  • Breakfast Fee: USD 26 per person (approximately)
Handicap Accessible
Wheelchair Accessible