Lost in Rio? A QR code to the rescue…

This is a Hipmunk post from Jodi of Legal Nomads.

A fun new project in Brazil: Rio De Janeiro has embedded QR codes into their sidewalks, for tourists to both learn about the city and map out where they are headed next. Instead of painting them onto the sidewalks or walls, they’ve been built in using tiling, to better fit in with the beachwalks and existing infrastructure.

The first of the QR codes was build at Arpoador, a boulder at the end of Ipanema beach.When the tiles are scanned with a smartphone, a local map and information is provided to the user in English, Spanish, or Portuguese. Per Today Online, the information for Arpoador included  “that Arpoador gets big waves, making it a hot spot for surfing and giving the 500-metre beach nearby the name of Praia do Diabo, or Devil’s Beach. They could also find out that the rock is called Arpoador because fishermen once harpooned whales off the shore.”

The country plans to embed roughly 30 QR codes at beaches, vistas and various historic sites around the city. Fun project!

QR codes in Rio
QR codes in Rio

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