Millennial travelers are raising the bar for their accommodations. Not content with cookie-cutter hotel rooms, they desire unconventional settings and experiences, high-tech amenities, and an emphasis on local food, design, and culture. Given that millennials are on track to comprise 50 percent of global hotel visitors by 2020, hotel brands are taking notice.
Boutique hotels are perfectly situated to cater to younger travelers’ expectations, which helps explain why they’re currently enjoying a meteoric rise. At their best, they offer the personalized, quirky, authentic, and Instagram-able experiences that millennials seek. Here are five new boutique hotels that are doing it right.
21c Museum Hotel, Oklahoma City, OK
Capitalizing on the success of Louisville’s 21c Museum Hotel, the Oklahoma City accommodations by the same name feature equally hip attractions. The boutique hotel is a place to sleep, a contemporary art museum featuring more than 14,000 square feet of exhibition space (which is free and open to the public), a cultural civic center, and a top-rated kitchen and lounge all in one. In addition to these one-of-a-kind offerings, the hotel also features a range of amenities including a 24-hour fitness center, spa, and a number of overnight specials including the “Dine with Art” and “Weekend Bliss” packages.
Coq Hotel, Paris, France
Paris’ boutique Coq Hotel is all about going local. On-site breakfasts are sourced from local purveyors and made in-house. Local artists lead a variety of cultural events for visitors. Locals and guests commingle during the hotel’s frequent food and drink tastings. And guests are invited to add their own perspective on the local scene by contributing to the hotel’s city guide, which is a constantly evolving compendium of tips from locals and visitors. Travelers looking for an authentic Parisian experience will surely not be disappointed with a stay here.
Hotel Zetta, San Francisco, CA
This hip hotel in San Francisco is located smack dab at the confluence of Union Square, SOMA, and the Financial District—which means millennials looking to enjoy San Fran’s arts, fashion, music, and/or technology scenes will find just what they’re looking for right outside the hotel’s doors. A 2013 redesign capitalizes on a number of trends including eco-friendly building materials, hip lounge and restaurant spaces, and high-tech amenities. The hotel is also home to a 1,500 square-foot Playroom boasting a pool table, shuffleboard, and new and retro video games. How’s that for a unique hotel experience?
Joe&Joe, Bordeaux, France
AccorHotels’ latest boutique venture is so new it’s not even open yet. The Bordeaux location is set to open in 2018. Once completed, the hotel will include a number of accommodation styles under one roof, from private rentals to hostel settings, quirky accommodations such as yurts and caravans, and regular hotel rooms. In all cases, a strong emphasis will be placed on community building: The building will feature inviting common areas, restaurant and bar spaces featuring local ingredients, a communal kitchen, and community events including concerts, workshops, and yoga classes.
Moxy Nola, New Orleans, LA
Marriott International has pulled out all the stops to create a small chain of boutique hotels that cater specifically to millennials. The Moxy Hotels line first opened a Tempe, AZ location in March 2016 before expanding to its New Orleans location. Even though it’s part of a small chain, the hotel is designed with a distinctly local aesthetic in mind. Vibrant designs mimic the energy of Nola’s streets, while architectural details such as hand-stamped floors speak to the city’s historic past. This gravitas is paired with modern amenities such as high-speed internet, a stellar fitness zone, and 24/7 opportunities for eating and imbibing.
Unconventional settings? Check. High-tech amenities? Check. An emphasis on local food, design, and/or culture? Check. When it comes to the features millennials want from their overnight accommodations, these new boutique hotels have got it all.