Hipmunk, the fastest, easiest way to plan travel, just made finding a hotel even easier, with the launch of a brand new-to-the-industry search product that instantly shows travelers the details that matter to them. Now, thanks to larger images and curated language, travelers can make decisions about where to stay more quickly and more confidently than ever.
“Finding the right hotel means considering dozens of criteria, including price, stars, amenities, and location. For many travelers, parsing those factors presented too many choices, leading to agony. Our latest product update aims to make this much simpler,” said Adam Goldstein, CEO, Hipmunk.
Now, travelers can skip the multiple tabs, the crazy excel spreadsheets, the head-pounding research. In other words, Hipmunk did for hotel search what it does best: simplified the travel planning process in a single page experience so that it doesn’t drive you nuts.
Here’s how it works:
Flip each hotel card for a quick info view
The new design includes:
- Supersized Images.Images are seven times larger, which lets customers imagine themselves staying there and then narrow down options more quickly
- Amenities Cards. Travelers can click on an image, and it flips over like a postcard to show the most important information at-a-glance. No more clicking multiple tabs to find out if there’s a pool or free wifi.
- Compare Options. “Favorite” a hotel and see it plotted on a map along with other favorite accommodation options to figure out how near it is to a specific landmark, such as the airport or a local attraction.
- Keyword Search. Search for hotels with natural language questions such as “find a 3-star hotel in NYC close to Central Park under $400”. Get results that show a high match, medium match, and low match, similar to an online dating site.
Use natural language to search for your desired amenities.
The new design for the hotel product is part of the metasearch company’s heritage in innovation to make the customer experience unexpectedly delightful. When Hipmunk launched in 2010, it took the industry by storm with its simple-to-see display of flight itineraries, and unique “agony” sort that ranks flights by weighing price, duration and number of stops.
“We’re excited to introduce a new, groundbreaking way to make customers happy in their quest for a perfect hotel. To be able to type simple queries just like you do in a search engine is a huge step forward,” said Nancy Hang, VP of product development.
Hipmunk has been a leader in using natural language processing and conversation to make planning and booking travel easier and faster. The newest hotel design continues to push the boundaries and dramatically improves the way people process information along the key decision points.